Deficits of ADDIE Model

I see a lot of ID folks repeatedly quoting the ADDIE model. As a very generic way of introducing ID, it may work OK. However, how do we fit into this model the following issues:

Needs/Front-end analysis
Learner characteristics
Formative Assessment
Task Analysis

What I am arguing I guess is that the model is awfully generic. It seems to me that ADDIE is more concerned with process consulting or project management. Toward that end, you could apply one of many of generic models such as SWOT analysis to the act of designing instruction.

Is there an answer? Last semester my colleagues and I devised a rubric for analyzing online training modules based on Gagne’s Nine Events of Instruction. Perhaps this has been done before. For me, it just seems to frame the act of instruction within leaner-centric constructs.

I don’t have nearly enough time to write about this in a scholarly way, so if anyone is out there ready to support my viewpoint or even to lambaste me, please go ahead! :) Also, please be gentle. I am still building my chops.

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